23 July 2020
Nicholas Scott consultants would often hear from partners how they were frustrated either at the lack of involvement by associates in business development (BD) or how to actually involve them in BD and then along comes the Covid world with the answer.
Associates can now promote and front Webinars which generate large new client audiences logging on, when in the past these clients would never meet for any length of time.
Webinars also allow a more joined up approach between practice groups and encourage associates and partners from different practice groups to be more coordinated in their ‘global’ BD approach.
Associates now have the opportunity to raise their profile internally and externally without even having to move !