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Clyde & Co launches new training programme to improve gender balance

9th 01 2019

 

The international law firm Clyde & Co has announced today the launch of a new innovative training programme for female lawyers and senior staff, aimed at achieving a greater gender balance in the firm's approach to marketing, business, development and communications.

The training programme directly addresses how less than 20% of the firm's representation in the press is by women.

Liz Jenkins, Partner and member of the firm's Global Management Board, says:

 'It's my firm belief that women are sometimes more reticent than men to put themselves forward for profile raising and personal brand building opportunities." Our own experience and figures also suggest that."

 "What we want to do with this programme is to challenge the status quo and provide all our lawyers, but especially our female lawyers, with training to help them develop the skills to promote their expertise and the business confidently and professionally.'

The programme will cover training in social media, camera interview techniques, presentation skills, writing for online and offline audiences, creating a personal brand and effective networking. It will run throughout 2019.

Although the training will also be available to men, it will be 'particularly promoted' to women. It will also 'seek to involve female spokespersons in as many media interviews as possible' in the run up to International Women's Day on 8 March.

Mun Yeow, Partner and member of the firm's Global Management Board, says:

"As is well known, the legal profession continues to suffer from a perception of being a male-dominated industry. Thanks to the great work of very many people across the profession that is slowly being eroded but we still have a long way to go.”

“Through this initiative we hope, as a firm, to engage more of our people in that process by presenting a more gender-balanced brand to our clients and the wider market.”